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Web Marketing Audit & Business Research
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About your business
Explain what your business does.
What is your business' USP (Unique Selling Proposition)?
500,000 - 1 million
1 million - 10 million
10 - 50 million
50 + million
Which regions are you targeting specifically?
International, cities, local (radius).
Who are your main competitors? What are their strengths and weaknesses? Do they have an online presence?
Do you have press mentions?
Do you have high-quality content available (pictures, stats, videos, articles, ...)?
About Your Products
Explain your line of products/services (name, description, price, ...)
What products/services are your best sellers?
What are your undersold products?
What products would you like to increase sales?
What is your most profitable niche?
What is your general markup for every product sold?
About Your Customers
What is your ideal customer?
For example: Age, gender, industry, business size or revenues, profession, title, demographics, social profile, income…
What languages are spoken by your customers
What is the average profit of a client per sale and lifetime value?
Do you have customer testimonials? Could we use them in our copywriting?
Your Sales System
What are your top sales channels?
What forms of advertising did you try in the past? Were they successful?
What are your current results from your website?
What is the #1 action you want a customer to perform once he arrives on your website?
- Call or email?
- Buy a product or certificate?
- Share with a friend?
- Go in-store?
Data analytics : do you analyze website statistics and user behaviours?
Do you use any online productivity tool (Management, CRM, ERP, SAP, ...)
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