Like every week, we wish to inform you on the various trends, tools, and features in the digital marketing world. Here is this week’s news that our Index team has found.

SEO NEWS/TOOLS

RM Tech: A new SEO audit tool

In this article, the author introduces you to a new SEO tool that she tested, called the RM Tech. This tool can analyze the performance of your website as well as provide you with the essentials to optimize your website.

http://www.miss-seo-girl.com/rm-tech-outil-daudit-seo-lessayer-cest-ladopter/

Are you tracking your local SEO and SEM properly?

This article provides you a better understanding on how to properly track your traffic using Google Analytics, Google AdWords, and others. This will ensure that you do not overspend on digital traffic stream, but instead, measure the number of leads from each source.

https://moz.com/blog/how-to-track-local-seo-sem

Discover Moz’s new SEO Learning Center

Moz recently published a beginner’s guide to SEO on their website. This Learn SEO and Search Marketing hub will serve as a guide for searches and site visitors who want to learn the basics of SEO.

https://moz.com/blog/seo-learning-center

Search Console for a better SEO performance

Google’s Search Console is a free service that can monitor and track your site’s search performance. Laura Hogan, head of Search at Rice Media, is sharing four of her own tips on how to use Search Console.

https://searchenginewatch.com/2017/04/17/how-to-use-search-console-for-quick-seo-wins/

7 common on-site SEO problems encountered on e-commerce sites

In this article, columnist Pratik Dholakiya shares some common issues that affect e-commerce sites, and the solutions to these problems, by referring to case studies from the industry.

https://searchengineland.com/7-site-seo-problems-hold-back-e-commerce-sites-283299

Important SEO opportunities

In this article, you will find 5 tactics on how to improve your searches. These include the site’s speed, the schema markup, redirects, Google Data Studio, and Accelerated Mobile Pages (AMP).

https://www.advancedwebranking.com/blog/5-overlooked-seo-opportunities-to-take-advantage-of-right-now/

4 free powerful SEO tools

In this article, you will find 4 free SEO tools that can be used to quickly and efficiently analyze your business.

https://www.advancedwebranking.com/blog/4-most-powerful-seo-tools-that-are-free 

Obtaining the linklist using Google Search Console

In this article, you will learn how to get and analyze the linklist using Google Search Console, and why linklists are important for your site.

http://www.webrankinfo.com/dossiers/gwt/analyser-ses-backlinks

Want to make your content more relevant in search? Read this article.

In this article, Marcus Tober, founder of Searchmetrics, shared some insights about search analytics and gives 3 advices to companies about SEO visibility.

http://contentmarketinginstitute.com/2017/09/content-relevant-search/

SEM NEWS/TOOLS

Improve your small local business AdWords campaigns

This article summarizes ways for a small business to improve its AdWords campaign, without spending too much.

https://whitespark.ca/blog/10-ways-drastically-improve-small-local-business-adwords-campaigns/


STAY CONNECTED FOR MORE DIGITAL MARKETING TOPICS! SEE YOU NEXT WEEK!

Posted 03/10/2017

About the author

Afef Ayadi