Ranking is the position in which your website appears in the results of a search engine such as Google, Bing, Yahoo! or DuckDuckGo. This position is established by the search engines’ predetermined list of criteria.
SEO, or Search Engine Optimization, refers to the set of strategies and tactics implemented to improve one’s positioning in search results. The higher your position, the higher the quantity and quality of free traffic will be to your website. SEO can be grouped into three categories:
The internet is a big place, with over 1 billion sites online today. It is so easy to get lost in the crowd, especially against giants like Amazon, Wikipedia, and Youtube. That is where search engine optimization (SEO) comes into play. Well executed SEO services will ensure your website is found by users and customers who do not know you exist. Nowadays, on average 53% of traffic to websites is attributed to organic traffic.
Other interesting facts: Google is the preferred search engine for more than 90% of internet users in Canada, but only 0.78% of those users click on links referenced on the second page of Google. This means that it is essential to appear on the first page of Google search results to have visibility. To ensure your site appears on the first page it is important you take advantage of SEO services available to you.
When it comes to organic click-through-rates, 31.7% of people click on the link in the first position on the first page. And, on average, moving up one position increases the click-through-rate by 30.8%. Positioning your website at the top of the search results page gives a strong advantage over your competitors.
It is through brand awareness that your target audience will recognize your brand. By giving your site good visibility on search engines, good SEO services will increase your brand awareness and position your business as a key player in your industry.
Unlike SEM (Search Engine Marketing), where your budget is spent every time a user clicks your ad, SEO is free and represents a sustainable marketing investment, the benefits of which will be felt over the long term.
Local listings are becoming increasingly important for the service industry and any company that has brick and mortar stores. Knowing how to optimize your local listing and making sure you are found when your customers are searching is part of the SEO services we offer at Index.
As an official Google Partner®, Index has access not only to the latest technology for web marketing campaigns but also to the most relevant and updated statistics concerning consumer behavior on the internet.
At Index, we work with your business to prepare your website using state of the art technology to match all criteria dictated by the most important search engines in the world. Our SEO services work with your site to bring out its full potential. Optimizing the site for keywords and phrases that will drive the kind of traffic that will help your business grow and thrive.