This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS  The Lazy Writer’s Guide to 30-Minute Keyword Research first, roll up your sleeves. Ready? Let’s […]

How to Better Understand Your Customers and Build Profiles for Better Targeting During the most recent Google Academy on Air livestream, Google experts demonstrated how to properly target potential customers by identifying three key elements: demographics, location and type of device, as well as degree of interest in the product. The ultimate goal is to […]

This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS/TOOLS How to Perform a Basic Local Business Competitive Audit You’ve created the Google My Business […]

This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS/TOOLS The 4 Essential Sweet Spots of Modern SEO Copywriting The first article in last week’s […]

This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features of the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS/TOOLS Is SEO Dead? No, SEO experts don’t need to panic. The Internet of Things, new […]

Advertising campaign: “A coordinated series of linked advertisements with a single idea or theme,” where advertising is defined as “the activity or profession of producing information for promoting the sale of commercial products or services.” (BusinessDictionary) International advertising campaign: “A coordinated series of linked advertisements with a single idea or theme,” but with the help […]

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 28th to August 4th, 2017? SEO NEWS/TOOLS How to Start Using International SEO? An SEO strategy Is good! An international SEO strategy is even better! This article breaks down the international SEO […]

Last May, Google announced major changes at the 2017 edition of its annual conference, now called Google Marketing Next. Google employees introduced new features for the AdWords advertising platform, as well as for the Analytics and DoubleClick platforms. These innovations can be summarized in 12 main points: 1 – Changes in the Google AdWords interface […]

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 21st to 27th, 2017? SEO NEWS/TOOLS Optimizing Sites for Featured Snippets with Q&A Content What are “featured snippets” exactly? They are the short excerpts (snippets) of web pages that appear in the […]

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 14th to 21st, 2017? SEO NEWS/TOOLS Optimizing H1, H2, H3 Header Tags for SEO The title tag is an html tag containing the title of the web page. This article in French […]