Advertising campaign: “A coordinated series of linked advertisements with a single idea or theme,” where advertising is defined as “the activity or profession of producing information for promoting the sale of commercial products or services.” (BusinessDictionary) International advertising campaign: “A coordinated series of linked advertisements with a single idea or theme,” but with the help […]

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 28th to August 4th, 2017? SEO NEWS/TOOLS How to Start Using International SEO? An SEO strategy Is good! An international SEO strategy is even better! This article breaks down the international SEO […]

Last May, Google announced major changes at the 2017 edition of its annual conference, now called Google Marketing Next. Google employees introduced new features for the AdWords advertising platform, as well as for the Analytics and DoubleClick platforms. These innovations can be summarized in 12 main points: 1 – Changes in the Google AdWords interface […]

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 21st to 27th, 2017? SEO NEWS/TOOLS Optimizing Sites for Featured Snippets with Q&A Content What are “featured snippets” exactly? They are the short excerpts (snippets) of web pages that appear in the […]

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 14th to 21st, 2017? SEO NEWS/TOOLS Optimizing H1, H2, H3 Header Tags for SEO The title tag is an html tag containing the title of the web page. This article in French […]

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 7 to 13, 2017? SEO News/Tools Email Outreach Tips: +22 link building email templates This article reveals the best email templates for email outreach when looking to acquire new backlinks. For a […]

As part of our continued expansion, Index is happy to announce the opening of an office in Toronto. With many valued clients in Ontario, including the Used Car Dealers Association of Ontario (UCDA) and New Balance Canada, among others, the time had come for Index to be on the ground in Canada’s most populous city […]

Strategic planning for the next 5 years The Index team got together on Saturday, February 4, 2017, at the Château-Bromont hotel of the Hôtellerie Champêtre network, an Index partner, to discuss the evolution and expansion of our agency over the next five years as part of a day-long strategic planning meeting. It all started with […]