Digital Marketing Hot Topics – July 28 to August 4, 2017

Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 28th to August 4th, 2017?


How to Start Using International SEO?

An SEO strategy Is good! An international SEO strategy is even better! This article breaks down the international SEO process into 3 main phases. Properly implemented, such a process will help you reach foreign markets while keeping costs to a minimum. The 3 phases are:

It is important in this phase to ask the right questions. First, you must identify your visibility in international organic search results. Then, evaluate your potential for each country and language you want to target. To do this, tools like Google KeyWord Planner or SemRush will be your allies!

During this phase, select countries with enough organic search volume and competitive keywords and prioritize them as part of your new SEO strategy.

Make sure that all your efforts are rewarded by optimizing the navigation and indexability of the international versions of your website, as well as ensuring their relevance.  

The new Search Console: a sneak peek at two experimental features

If you have never heard of Google Search Console, ask your webmaster friends! They will all tell you that it’s a lot of fun! This tool, launched 10 years ago, gives you a complete picture of your website’s performance: rankings for your web pages, errors of exploration, all your backlinks, and many other options. No secret is hidden from Search Console! This article quickly presents two new features that will soon be introduced: Index Coverage Report and AMP fixing flow. They will give you more exploitable information and faster feedback from Google on the changes you make, leading to better organization for your business!

The Lazy Writer’s Guide to 30-Minute Keyword Research

For all content marketing ninjas, this article will help you complete effective keyword research in 30 minutes or less, depending on your objectives. If you’re writing a blog post, use Google Search Operators and Google Suggest for relevant content and better organization. If you need a rock solid FAQ to answer all user questions, take a look at or Moz KeyWord Explorer and add value to your site!

5 Tactics to Earn Links Without Having to Directly Ask

Getting backlinks is often a headache inducing process … The wording of the request, what strategy to use to avoid being blacklisted, what to offer in exchange … Here, Moz CEO Rand Fishkin, also known as “The Moz Wizard,” outlines 5 new super smart approaches:

  1. The “I made this thing you’ll probably use” (satisfy a need)
  2. The “You list things like X, I have or I am an X” (include yourself in the process)
  3. The “Let me help you with that” (offer mutual exchange)
  4. The “I’d be happy to provide an endorsement” (testimony or contribution to valorize a product)
  5. The “Guest contribution” (a well-known technique of exchanging posts on blogs)  

Micro-Moments Now: Three New Consumer Behaviors Playing Out in Google Search Data

Because the new marketing revolution was launched with the internet and evolved with internet on mobile, micro-moments have become the newest concept to take into account. Some illumination: micro-moments, a term introduced by Google two years ago to describe the moment when consumers uses their devices to meet the need to know, make, find, view, or buy something. As you’ve likely recognized, the consumer is king, retaining power through unlimited access to information. This has completely changed the purchase process. Exciting, right? Especially when we consider that mobile searches beginning with “best” have increased by 80% in the last two years.  


6 Strategies To Boost Ad Revenue For New Publishers

Traditional marketing? Not so glamorous anymore for marketers who are now surfing the new wave of digital marketing! According to PWC, digital will account for 33% of total advertising spending in 2018. What a change! Here are 6 helpful tips and techniques to generate revenue through advertising:

  1. Header bidding, an auction of advertising impressions
  2. Audience extension, based on the same principle as retargeting
  3. Ad placement (eg, next to the call-to-action button or above the fold, which is the part of a site visible without scrolling)
  4. Compare advertising networks in terms of relevance, quality, and price of ads
  5. Stay up to date with trends (your audience’s behavior, tools like clickmaps or scrollmaps)
  6. Native advertising (eg, Facebook Ads, sponsored posts)

Tools to Analyze Your PPC Competition

All marketers, digital or not, know it’s always smart to start with an analysis of the competition before developing their own strategies. What does my competitor offer that I don’t? Are there keywords they use that I haven’t thought of yet? This article discusses 5 tools to help you analyze your PPC competition:

  1. Auction Insights via AdWords Campaign, to know who is competing with you for the same keywords
  2. Spyfu, enter a site’s name and get its AdWords budget, paid keywords, top competitors, and much more
  3. SEMRush, along the same lines as Spyfu, with the added twist of being able to track information for the Facebook and Bing accounts of your competitors
  4. iSpionage, to spy on your competitors and get the top keywords, as well as the top ads and landing pages
  5. KeyWord Spy, a tool based on the same principle, used by IBM and Toyota

Top 10 Reasons Why Your Ads Aren’t Showing in Google

You’ve structured your PPC account, organized your keywords, and optimized your ads. Now you’re ready to launch your AdWords campaign once and for all. But, wait … no results! To prevent you from falling into a digital depression, here are 10 reasons why this could happen:

  1. Your campaign is in pause mode, enable it
  2. Your ad was disapproved by Google, find out why
  3. Your keywords were disapproved by Google (eg, drugs, alcohol, weapons, etc.)
  4. You added negative keywords
  5. Search volume too low, see AdWords KeyWord Planner
  6. Keyword bids are greater than the daily budget
  7. Poor planning for your campaigns
  8. A bad bid adjustment, go to Google Support
  9. Incorrect payment information
  10. Lack of patience, if it takes more than 5 days, then go back through steps 1 to 9 😉

16 Commonly Asked PPC Questions (And Answers)

How many campaigns should I have in every ad group? How many keywords should I have per ad group? Find the answers to these and a whole bunch of other questions that are stressing you out and preventing you from completing your AdWords campaign. Novices, no need to panic! PPC Hero brings you the FAQ of your dreams!

Stay connected for next week’s digital marketing hot topics!