Some trends, updates, and tools from the digital marketing world that marked 2017. Here are the top picks of 2017, put together by our experts.
Michael Weber, the founder of SearchVIU, presents a 5-step case study using a machine learning model to predict how rankings will change once optimization is complete.
https://merci-larry.com/predire-positions-seo-machine-learning/
One in three mobile searches is location-related. To promote your local visibility in Google’s results, this article recommends several strategies: Google My Business, directories, reviews … but also locally optimized content ideas.
https://searchengineland.com/create-content-support-local-seo-rock-local-rankings-290638
Voice search has become so common that it has transformed search engines into answer engines. SEO is now AEO (Answer Engine Optimization). This article provides tactics for making your site more visible during voice searches, starting with the use of structured data and building your brand authority via increasing your credibility.
Nostalgia marketing is about generating emotions in your target by evoking memories of simpler times. This type of campaign has a positive impact on social networks, thus improving brand image and domain authority.
https://seo-hacker.com/nostalgia-marketing-works
On Bing, it is possible to choose three audiences: Remarketing for search, In-market Audiences, and Custom Audiences. Instead of tearing your hair out while poring over reports for hours, Bing now offers advertisers a report that shows all metrics for each campaign and makes comparisons easier.
https://www.ppchero.com/new-and-improved-bing-ads-audience-targeting-reports
As a refresher, remarketing lets you retarget people who have previously visited your site on the Google advertising network. Aware that this practice can be inconvenient for users, Google now offers them to flag these reminder ads, through the settings of their Google Account, for a maximum of 90 days.
https://www.leptidigital.fr/webmarketing/google-bloquer-masquer-publicites-remarketing-13205/
This article provides tips for optimizing your chances of converting while breaking so-called best practices in 3 examples: showcasing your social media networks, your videos, or a contact form.
https://www.ppchero.com/examples-of-success-when-cro-best-practices-are-ignored/
Video length, visual appeal, A/B testing, call to action, choice of audience …
https://adespresso.com/blog/tips-instagram-facebook-video-ads/
Organic reach on social media is admittedly at an all-time low, but social media is still a useful content promotion tool. Start thinking outside the box and take a look at these four unconventional ways to promote your content from David Zheng, founder of WiseMerchant and head of growth at BuildFire. You’ll drive higher traffic and increase engagement rates.
http://contentmarketinginstitute.com/2018/02/promote-blog-content-social/
Learn why it’s worth understanding what structured content is, how it works, how structuring your content sets it free, and how it delivers on promises, including lower costs, happier audiences, as well as efficiency, accuracy, and consistency. Insights from content strategist Carrie Hane.
http://contentmarketinginstitute.com/2018/02/content-mobile-voice/