This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!
The most highly anticipated report from Silicon Valley is finally available. Mary Meeker, a partner in the venture capital fund Kleiner Perkins, reveals the major digital trends in 2018. The privacy paradox, the growth of mobile payments, the decline in the selling price of smartphones, the potential of AI for digital leaders, etc.
https://www.slideshare.net/kleinerperkins/internet-trends-report-2018-99574140
Last Friday, you, like us, probably lost patience with your Facebook Messenger application. Don’t worry, your phone is fine. Facebook is currently fixing the update with a new update! Note to those who have not yet installed the update, don’t download version 170.0, go for version 170.1
https://www.theverge.com/2018/6/15/17468136/facebook-messenger-ios-update-crash-bug
The Gmail app for iOS now uses machine learning to send you notifications only when you receive important emails. The new feature will be available to all users this week and can be activated via the Settings menu by selecting the “High priority only” option in Notifications.
https://www.theverge.com/2018/6/15/17467700/google-gmail-push-notifications-machine-learning-ai
Subsequent to the launch of Amazon Go last January, Microsoft will soon enter the checkout-free retail market. After already expanding into cloud computing, artificial intelligence, and visual machine learning, the computer giant is now attacking a new market. Walmart appears to be in on the ground floor in the development of this technology.
https://www.journaldugeek.com/2018/06/17/microsoft-veut-concurrencer-magasins-caisses-amazon-go/
80% of customers would be ready to buy products right away if they knew they were available in-store at that moment. With this insight in hand, Google has been quick to launch several tools and features designed to satisfy customers at the moment! Affiliate location extension on Search, Display and now YouTube, in-store product ads, and a price benchmark tool.
https://www.ppchero.com/google-adds-new-tools-to-highlight-physical-store-locations/
Search Engine Journal summarizes Google’s response to the generalized confusion over mobile-first indexing. Clarifications on URLs in search, number of crawls, speed update, user experience on mobile interfaces, as well as on other ranking and indexing criteria.
https://www.searchenginejournal.com/google-clears-confusion-around-mobile-first-indexing/257285/
We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”