Digital marketing hot topics – Edition #53

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week.

Youtube launches vertical video ads !

70% of all YouTube viewing time worldwide is on a smartphone. This is something that the video giant is demonstrating it has clearly understood with the launch of this new feature that adapts to the new formats for phones. This advertising format will allow advertisers to bring a new experience to users. The platform has also launched a best practice guide for advertising that you can find in the article below.

Live videos are now prioritized on Twitter

Like Instagram, Twitter will now highlight live videos, a change announced last week via tweet. This change will be to “facilitate the search and broadcast of live video.” Videos will now appear at the top of your newsfeed. The social network has also made slight changes to its computer version that explore further in this article.

The reach of fake news on Facebook decreases

Since the explosion of scandal following the political elections in the United States, Facebook has focused on the management of misinformation. The social network has proven to be on track as the reach of these lies is decreasing. The reach of these articles have decreased from 200 million interactions per month in 2016 to 70 million per month in July. The company, however, has not detailed the actions put in place that led to this decline.

Facebook expands its premium program against bugs

Facebook’s has a well-known policy regarding the security vulnerabilities of its platform: if a user finds a problem, they can report it to Facebook, and depending on the size of the problem, the user will receive a bonus as a thank you. The social network has now extended this program by including the potential dangerous third-party sites and applications offering a connection service via Facebook.

Some brands pay Amazon employees to remove negative reviews

A survey by the Wall Street Journal found that some companies were paying Amazon employees to remove negative comments about their products. For $300, brands could remove 5 different negative reviews and retrieve the data of users who posted these comments to better anticipate for future products.

Google is working on DragonFly

While Google had previously reported that it wouldn’t be returning to the Chinese market, a whistleblower revealed that the firm has been working on a prototype search engine: DragonFly. This application collects users’ home phone numbers, which would reveal user searches that did not match the Chinese government’s permissions. Google did not respond when The Verge reached out for comments.

We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”