This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here.
This article looks at a test done to see if Google takes Analytics data into account to discover new pages for crawling. The answer is no! This test confirms that a page must have a link (internal or external) pointing to it in order to be crawled and indexed by Google:
https://www.stonetemple.com/google-analytics-study
The key to success is keeping information simple and flowing to attract a customer!
https://conversionxl.com/blog/customer-loyalty/
In this article, SEO expert Davis Mihm explains various techniques that will allow you to rank better locally within the Google My Business tool. These tips are useful and accessible to everyone. So, take a peek walk here: https://yoast.com/ranking-your-local-business-part-8-behavioral-signals/
Google Analytics is a data measurement and analysis tool that helps you get to know and understand your customers. The experience that customers have with your brand, your website, and your app can be measured. Understanding people (not just sessions or users) allows you to get closer to your customers and make your data more meaningful, accessible, and practical: https://www.lovesdata.com/blog/google-analytics-user-id
Yes! Olivier Andrieu is setting up a platform for distance learning on the subject of SEO called “FormaSEO.” Here, you will find tutorial videos in French as well as MCQs (multiple choice questionnaires, for those of you who were wondering) for self-evaluation. Tested and approved by the writers of this blog!
https://www.youtube.com/watch?v=pnjkJxVfauc
Killing me softly with your site … A slow site = a bad brand image. In 2012, a study revealed that it takes less than 3 seconds for people to decide if your site is worth browsing or not. User expectations are higher than ever. If you don’t meet their expectations, your customers will not hesitate to go visit your competitors. But, don’t panic, your site is not doomed! Here are the three most common reasons why websites slow down and, fortunately, all these problems have solutions:
https://searchenginewatch.com/2017/09/13/what-may-be-slowing-your-site-down-and-how-to-fix-it/
Guest blogging is a technique where blog editors invite experts to contribute to their blogs. For blog owner or editor, guest blogging is a free source of content that can generate traffic and backlinks, essential for SEO. For invited experts, guest blogging brings them visibility and builds their reputations as authorities on their subjects. It can increase traffic to the guest site because the article often includes a backlink, that indispensable element of organic SEO. The following article gives more details on this essential strategy in digital marketing.
http://contentmarketinginstitute.com/2017/09/integrate-guest-blogging-strategy/
Recently released on the market, Apple Search Ads HQ is an app that analyzes Apple’s search ads. This platform allows you to create, optimize, and publish ads on Apple Search. For example, it enables mobile developers to optimize the conversion rates of their App Store and Google Play pages. This article is a tutorial that explains how to install Apple Search Ad, as well as how to create and analyze campaigns and then keywords in order to get a good strategy.
https://searchadshq.com/apple-search-ads-guide/
Data has become very valuable, even sometimes compared to “black gold.” Data helps you to better know your customers and to acquire new ones. To protect this treasure that all businesses have, here is a non-exhaustive list of questions to ask, according to the Content Marketing Institute website:
http://contentmarketinginstitute.com/2017/09/digital-integrity-matters/
The main platform should work in a very similar way to Snapchat Discover. Users will be able to drag between different content elements and there will be a mix of video, images, and text to keep people engaged. Of course, the Google ecosystem is very different from the social networks it is trying to compete with in this niche.
https://searchenginewatch.com/2017/09/12/what-is-google-stamp-and-what-will-it-mean-for-marketers/