Success through ease of use



What is it?

These days consumers’ lives can be described as being divided into a series of micro-moments, each of these micro-moments can inspire a real-time action motivated by a specific intention.

A micro-moment is a moment when a consumer uses a mobile device to get information, in that moment, on an immediate or future purchase.

As a result of this consumer behavior, you can track how a user navigates your mobile app and gather insightful information, which can then be used to target customers during their micro-moments. The goal is to obtain their permission to send them future notifications.

“Want to know, want to go, want to do, want to buy.”

micro-moments advertising

Why ?

For businesses, the challenge is to respond in a way that best meets consumer expectations.

To do this, as a business, you must:


How ?

The key is, then, to optimize your app and your website in order to provide the accurate information that Internet users want.



The IDEA cycle is a strategy with 4 steps:


What marketers can do during micro-moments:

micro-moments advertising




At Index we offer you complete optimization of your website that will convert your visitors into buying customers.
According to a before/after analysis, done following optimization of our clients’ websites, you will be able to increase your conversions by 15% by adding micro-moments.