This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS Does Google Use Analytics Data to Discover New URLs for Crawling? This article looks at […]
Overview of WordCamp Montreal 2017 Didn’t make it to WordCamp Montreal this year? Well, the Index team was there and we decided to give you a rundown of the best talks and workshops we attended. During the August 12-13 weekend, several bloggers, designers, and developers came together to share their knowledge with web enthusiasts. Presentations, […]
This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS The Lazy Writer’s Guide to 30-Minute Keyword Research first, roll up your sleeves. Ready? Let’s […]
Why Understanding Your Customers Is More Critical Than Ever In 2026, marketing budgets are under scrutiny, third-party cookies are largely gone, and generative AI has reshaped how people discover brands. The businesses that get results are the ones who know exactly who they are talking to, what those people need, and where they are in […]
This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS/TOOLS How to Perform a Basic Local Business Competitive Audit You’ve created the Google My Business […]
This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS/TOOLS The 4 Essential Sweet Spots of Modern SEO Copywriting The first article in last week’s […]
This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features of the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS/TOOLS Is SEO Dead? No, SEO experts don’t need to panic. The Internet of Things, new […]
Why International Advertising Demands a Different Approach Expanding a business beyond its home market is one of the most rewarding moves a company can make. It is also one of the most technically demanding from an advertising standpoint. Running the same campaign in Toronto and in Paris, Berlin, or Mexico City is not a strategy. […]
Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 28th to August 4th, 2017? SEO NEWS/TOOLS How to Start Using International SEO? An SEO strategy Is good! An international SEO strategy is even better! This article breaks down the international SEO […]
Last May, Google announced major changes at the 2017 edition of its annual conference, now called Google Marketing Next. Google employees introduced new features for the AdWords advertising platform, as well as for the Analytics and DoubleClick platforms. These innovations can be summarized in 12 main points: 1 – Changes in the Google AdWords interface […]