DIGITAL MARKETING HOT TOPICS – EDITION #37

29.05.18 | News

Par Eva Dieudonné

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!

11 Alternatives to Google Maps

On June 11, Google Maps for Business rates will be multiplied by 500. This announcement arrives as the General Regulation on Data Protection (GDPR) comes into force in Europe and affects companies all over the world. But don’t panic, Le Journal du Net offers 11 alternatives to Google Maps, evaluated according to criteria such as price but also according to customization features.

https://www.journaldunet.com/solutions/seo-referencement/1209643-11-alternatives-a-google-maps-leur-cout-leurs-avantages/

How to Choose the Right Domain Name

A crucial step for any business is choosing a domain name. Search Engine Journal reviews the entire process you need to go through before making a decision. In other words, think of a

unique, short and relevant name that matches your brand name and don’t forget to take search engines into account (suggested aid: Ad Preview and Diagnosis Tool).

https://www.searchenginejournal.com/how-to-choose-domain-name/252285/

What You May Have Missed on Google My Business

With all the features that GMB develops on a regular basis, it’s easy to miss out on a nugget or two. That’s why we present to you the Q&A feature. This element of GMB makes it possible for internet users to ask questions – of all kinds – in a Google Business Profile. Knowing about and using this feature will benefit your SEO and, especially, your reputation. What could be worse than seeing 53 pending questions, none of which were answered by the company itself?

https://searchengineland.com/google-my-business-qa-what-you-may-be-missing-299177

An AI Algorithm Scans Social Networks and Tells You When an Event Will Become Violent

It seems paradoxical, given a large number of violent posts circulating on social networks, that it is possible to use them to predict and possibly curb violence. But that’s exactly what this algorithm, developed by the University of South Carolina (USC), proposes to do. Analysis of tweets compared with the volume of arrests is one of the ways to do it.

https://www.digitaltrends.com/social-media/social-media-violent-protest/?utm_source=feedly&utm_medium=webfeeds

Impact of GDPR on Your Business

A fundamental change implemented on May 25, the General Data Protection Regulation (GDPR), has become an integral part of corporate culture. Although the law applies to European citizens, it affects all international companies that sell products and services to Europeans in Europe. Search Engine People takes you through the key steps of this implementation and their impact on businesses.

https://www.searchenginepeople.com/blog/need-know-gdpr-may-affect-business.html

The Limits of Artificial Intelligence in Speech Recognition

Today, speech recognition based on machine learning technology is at the start of 20% of searches. Indeed, Alexa, Google Home, and Apple Homepod are all selling like hotcakes. Here, however, The Next Web emphasizes the limits of this technology: the tone of voice is linked to emotion and the same word said in different tones may express different things. So, if even humans have trouble analyzing this, how could a machine do it better?

https://thenextweb.com/syndication/2018/05/28/how-ai-could-be-using-our-voices-against-us/


We’ll be back next week with a new edition of the digital news with Index.

In the meantime, “Stay Connected!”

 

About the author

Eva Dieudonné

Marketing & Communications Coordinator

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