This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!
The news leak comes from no less than The Wall Street Journal. Instagram appears to be ready to launch a new feature focusing on vertical video that will allow much longer videos, up to an hour long. For now, it’s not clear if this feature will be part of Insta Stories (currently 15 seconds long) or videos in the main feed (currently max out at 60 seconds).
https://www.theverge.com/2018/6/5/17431996/instagram-longer-videos-hour-rumor
With the rise of machine learning, search and user experience have been turned upside down. Some call it “the programmed end of technical SEO”. Here, SEMrush offers several ways for SEOs to adapt to the changes and to smooth the way for an optimized customer journey, all while ranking better in SERPs.
https://fr.semrush.com/blog/seo-machine-learning-comment-sadapter/
AI companies are mining data en masse. So what happens now that the GDPR is in effect? For one thing, they must be transparent about all the data they collect. And they must accept a user’s request to delete their data. This all adds up to new processes for artificial intelligence. According to The Next Web, these restrictions are actually a new opportunity for AI companies to seize.
GitHub is a web hosting and software development management service also called “the epicenter of the world of software development.” The rumor was confirmed Monday. Microsoft has acquired the service, valued at $2 billion in 2015.
https://thenextweb.com/dd/2018/06/03/bloomberg-reports-microsoft-has-acquired-github/
Emotions are an area where marketers doubt the ability of artificial intelligence. Despite this, some companies have begun to invest in ways to teach machines how to read thoughts and feelings and to react to them. The goal is to be able to predict how humans will behave in reaction to different advertising tools and to adjust marketing strategy accordingly. The Search Engine Journal presents examples using case studies from companies such as Realeyes and Affectiva.
https://www.searchenginejournal.com/what-is-artificial-emotional-intelligence/255769/
Social media may not have a direct impact on SEO, but that doesn’t mean it has no impact at all. In fact, they actually help increase your visibility, reach, and backlinking potential. Here, The Search Engine Journal reveals which networks are most likely to bring a large amount of direct traffic to your website. Facebook first (62%), followed by Twitter, then LinkedIn and Pinterest.
We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”