This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!

Emotional AI Will Revolutionize Targeting for Marketing

As we mentioned in edition #39, emotional AI is beginning to interest – and worry! – the public more and more. Replika, the “AI friend that is always there for you,” clearly started the trend. Now, what impact will these advances have on targeting for marketing? Imagine being able to offer to target not based on criteria such as sex and age but on a psychological and emotional profile. Creepy…

IGTV, the Instagram Video Platform

When the news leaked two weeks ago, the speculation was that Instagram would present the new video feature via its app. We also underestimated the application’s number of users at 1 billion. With IGTV, Instagram offers a simple-to-use mobile-first application with vertical format video as the only type of content. Ideal for YouTubers, celebrities, and other influencers.

YouTube Offers New Tools to Monetize Channels

Creators complain of “unfair demonetization of their videos,” Instagram launches IGTV. And YouTube responds by making new tools available for creators and channel managers. Subscriptions at $5/month, merchandising below videos, and video Premieres, Digital Trends walks you through all the new features.

Workplace by Facebook

Haven’t heard of Workplace by Facebook yet? It’s basically Facebook’s equivalent of Slack or  Hipchat – a tool for internal communication and collaboration. Available in free or paid versions, the tool has many features: chat, groups, feed, organizational chart, auto translation … The integration of Amplify by Hootsuite also encourages content sharing by employees.

Machine Learning & SEO: What’s the Impact?

Search Engine Journal demystifies the impact of machine learning on SEO and the use of this technology by search engines. As an example, this article studies the case of RankBrain, the Google algorithm launched in 2015 that processes search results in such a way as to present only the most relevant to a user. You may not know it but email spam filters also use machine learning to sort your incoming mail. Knowing all this helps you to understand Google and its algorithm and to provide content that is judged to be relevant content, which means you come out on top in the rankings.

Google Tests Displaying the City in Search Results

The SEM Post examines a new feature in Search – currently in limited testing by Google – that displays an icon (similar to the one used in Maps) that shows the city in organic results. For now, no-one knows what this feature is based on. It does seem, however, that identification of the city name occurs when it appears repeatedly as a keyword on the page or in the article.

We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”