This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!
Sheryl Sandberg, COO of Facebook, announced a new Facebook feature last Thursday that is consistent with the company’s efforts to be more transparent with users. When people visit a company’s Facebook page, they will now be able to see all advertising campaigns associated with it, plus all changes made to the account since its creation.
Journalist Michael Grothaus walks us through his experience with Apple Maps, following his ever increasing desire to switch to Apple services for reasons of security and data protection. In this article, he compares Google Maps and Apple Maps. The result is disappointing. Apple is far behind and needs to catch up on these features: point-of-interest data, business information, and visual representations on maps.
Last Wednesday, users of Slack, a collaborative communication platform, experienced a crash that lasted several hours. With 8 million daily active users, the outage had a significant impact. But it was also an opportunity for employees to return to a more traditional mode of communication. Biggest takeaway of the day: the tool has become completely indispensable to collaboration and corporate communication, much like calendars and emails.
Since last year, Google My Business has been providing a dashboard with insights collected from your page. Today, a new feature called “subjective attributes” is revealed. These attributes allow businesses access to additional information that shows what customers think, something that will be particularly useful for restaurants and cafes for example.
After disrupting a wide range of industries with brilliant automation and pricing strategies, Amazon now plans to tackle advertising. In a market where giants like Google and Facebook have taken a firm hold, it seems hard to imagine where Amazon will fit in. eMarketer, however, predicts that $3.7 billion in advertising revenue will go to Amazon this year, making it rise from 5th to 3rd place among the major players in digital advertising.
Last week, Facebook began testing a new option allowing users to hide posts containing keywords related to topics they don’t want to see. To activate the option, users just to go to the settings at the top right of the post and activate the button. For now, though, there’s a slight sour note. Once the option is activated for 30 days, users can’t choose to see posts containing the defined keywords again before that 30-day period ends.
We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”