DIGITAL MARKETING HOT TOPICS – EDITION #44

17.07.18 | News

Par Arnaud Pinet

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week.

Tips for Google’s Mobile-First Index

Today mobile searches have overtaken desktop searches. It is therefore important to rank well on Google – not only in terms of desktop searches but also for mobile searches. Google has launched the Mobile-First Index to optimize the relevance of its results, so read on to discover these tips for your SEO success!
https://adespresso.com/blog/adwords-mobile-first-index/

YouTube Launches Copyright Match

YouTube has decided to launch a tool allowing people who upload videos to their channel to detect similar images on other channels, making it easier for them assert their copyright. Copyright Match will soon be launched for channels with at least 100,000 subscribers.
https://www.blogdumoderateur.com/youtube-outil-vol-videos/

Ads … In Augmented Reality!

Ty Ahmad-Taylor, vice president of marketing products for Facebook, has announced the launch of advertising with augmented reality. These ads will allow users to try products out directly from their own homes!
https://techcrunch.com/2018/07/10/facebook-ar-ads/

Facial Recognition on Facebook: A Sensitive Subject!

In other Facebook news, the company wants to develop a facial recognition technique for users in order to “protect you from a stranger using your photo to impersonate you” in Facebook’s words. This raises major concerns for the privacy of users.
https://www.digitaltrends.com/computing/facebook-facial-recognition-privacy/

The Artificial Intelligence Market is Booming

Artificial intelligence is becoming increasingly important in our everyday lives. Currently, nearly 40% of companies are working with artificial intelligence solutions and this number only continues to grow. The revenues generated by this technology will also increase and North America could well be the first to benefit.
https://www.journaldunet.com/solutions/dsi/1210608-statista-previsions-marche-intelligence-artificielle-selon-statista/

Understanding SEO in 2018 All in One Infographic

SEO is an area that is constantly changing. It’s difficult to keep up with all the changes and to be aware of every criteria of every algorithm in order to stay in top position. Fear not! SEO Tribunal has managed to summarize the current state of SEO and its history in one infographic that helps you fully understand SEO in 2018.
https://seotribunal.com/blog/stats-to-understand-seo/  


We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”

About the author

Arnaud Pinet

Digital Marketing Advisor

Any questions?

Contact us