Google Conference / Marketing Innovations Keynote

On Tuesday, July 10, Google held a conference presenting the latest changes that they have implemented on their marketing platforms. The tools affected by these new features, and covered in the keynote address, are Google Ads and Google Analytics, as well as few of Google’s various marketing platforms.
Here is a summary of the some of the new features implemented by Google on their various platforms. On YouTube, 3 new types of campaigns will be available:

The keynote address also touched on changes to Google Ads (formerly AdWords). Here are the new campaign opportunities that have been integrated:

However, these additions are not the only ones implemented on the Ads platform. Google also presented new features that go beyond campaign configuration:

In addition, Google announced the launch of new entities such as an e-commerce platform, as well as the launch of an Integration Center where you will be able to connect various solutions together and to work on different solutions at the same time. Finally, name changes have been made. You can find out more about them in our previous blog post here.