How AI is changing the world of SEO
Artificial intelligence is here to stay and will permanently change the way we do SEO. In 2015, with the announcement of RankBrain, artificial intelligence (AI) was first incorporated into Google’s algorithm. In today’s digital marketing world, AI, machine learning, and deep learning are all being used to generate powerful insights, automate tedious tasks and personalize the experience for online users. In addition, companies are increasingly looking to implement AI solutions across a variety of industries, which will fundamentally change how we understand and execute digital marketing strategies.
We live in a world that accumulates ever-increasing amounts of data
The world of marketing and SEO
Most pertinently to the world of marketing and SEO, AI is becoming increasingly embedded in the way we search online and as a result, is making search results increasingly human in
The numbers in context
To put the numbers into context, Google sees billions of search queries every day, constantly pushing it to improve. On top of this, users increasingly expect the most accurate –or even definitive – answers from Google. While taking all this into account, SEO experts have to monitor website performance and analytics, understanding user behaviour, generating content ideas and personalized user experiences that drive traffic and add value. In order to successfully do this, SEO experts increasingly need to make sense of the huge amount of information in front of them and simply lack the manpower to generate actual insights, thus continue to rely on intuition-based observations to make decisions. Artificial intelligence, simply put, is the workforce that provides the relevant insights at a huge scale, which are inevitably more powerful than simple human observation.