Web Marketing Specialist, Senior – Toronto

Job description

Index is an artificial intelligence company specializing in web marketing, proposing web marketing services as well as powerful solutions using the latest machine learning technologies. Our team of experts is committed to exceeding your expectations and helping you achieve your business goals, no matter the size of your organization.

As part of its vision, Index is growing its team and looking for a Web Marketing Specialist. The Web Marketing Specialist will manage both internal and external teams for Index, as well as implementing and managing advanced digital marketing and SEO strategies and paid campaigns designed to achieve increased traffic, customer engagement, and ROI.

The profiles of our members have one thing in common: exceeding expectations by offering leading-edge performance solutions. The values that sustain Index’s growth are results-orientation, innovation, transparency, proactivity and respect.

You will be given the tools you’ve always dreamed of using – many were developed in-house. You will have an international, and quantifiable, impact while working on major accounts. You will work closely with one of the most innovative teams in the World. We guarantee you will be working with leaders in their respective fields (online advertising, SEO, analytics, technology).

Summary

Summary illustration

As a Web Marketing Specialist, you will be an important component of our global team of marketing specialists. You will be in charge of managing SEO, Paid Ads, Analytics and other various initiatives such as :

Project Management:

  • Establish and manage project deadlines and budgets for each new project
  • Act as an intermediary between clients, internal and external teams
  • Periodically perform follow-ups on assigned projects and identify any situation or risk that could compromise the progress of a project
  • Supervise Web Marketing teams, and assist with content production
  • Provide performance, results, and ROI reports to clients
  • Help business development units
  • Assure quality control
  • Contribute to the company’s research and development activities
  • Participate in team building-activities and brainstorming sessions
  • Cooperate remotely from Toronto with the Montreal-based team
  • Create paper or digital prototypes (wireframes)
  • Provide support to clients

SEO & Paid Media:

  • Manage PPC (Paid advertising) accounts
  • Analyze the client’s web environment with our AI platform and other traditional analytics tools
  • Provide training to our partners in the Toronto area
  • Participate in the preparation and review of proposals in order to simultaneously assure support to sales strategies
  • Execute on-page and off-page SEO audits, monitor their implementation, and ensure the growth of the websites you manage
  • Implement changes on websites, inside documents or in the CMS of the customer
  • Understand the technical structure of the client and give recommendations
  • Conduct keyword research and analysis
  • Conduct Analytics and implement strategies based on data
  • Support continuous improvement and development of company processes
  • Monitor industry trends

Skills

  • 2-3 years of project management experience in the field of web marketing
  • Minimum 3 years of media buying campaign experience
  • Advanced knowledge in SEO, with examples of obtained results
  • Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic…)
  • Knowledge of Google Ads and Facebook Ad Manager
  • Past work in coding, software development or integration
  • Attention to detail and good organizational skills in a fast-paced, dynamic environment
  • Analytical, resourceful, creative, with the ability to work in converging fields
  • Strong sense of responsibility, numbers-focused, excellent communicator
  • Knowledge of Google Drive Suite
  • Ability to work both independently and in a team, and to multitask several projects at once under tight deadlines
  • Excellent communication skills in both spoken and written English
Skills illustration

Assets

Assets illustration
  • Google Certifications, Facebook Blueprint and other certifications
  • Certifications or experience in other web marketing/technology fields
  • Proficiency in French, Mandarin, or another language
  • Experience in client management or as a self-employed service provider
  • Bonus points if you can send us SEO ideas on http://www.indexwebmarketing.com
  • Experience with SiteImprove CMS, or other content management platforms
  • University degree in communications/marketing or a related discipline
  • Passion for the web & new technologies
  • A great fit with our company vision and values
  • Familiarity with the agency ecosystem
  • Entrepreneurial and leadership qualities

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