As a Web Marketing Specialist, you will be an important component of our global team of marketing specialists. You will be in charge of managing SEO, Paid Ads, Analytics and other various initiatives such as :
Project Management:
Establish and manage project deadlines and budgets for each new project
Act as an intermediary between clients, internal and external teams
Periodically perform follow-ups on assigned projects and identify any situation or risk that could compromise the progress of a project
Supervise Web Marketing teams, and assist with content production
Provide performance, results, and ROI reports to clients
Help business development units
Assure quality control
Contribute to the company’s research and development activities
Participate in team building-activities and brainstorming sessions
Cooperate remotely from Toronto with the Montreal-based team
Create paper or digital prototypes (wireframes)
Provide support to clients
SEO & Paid Media:
Manage PPC (Paid advertising) accounts
Analyze the client’s web environment with our AI platform and other traditional analytics tools
Provide training to our partners in the Toronto area
Participate in the preparation and review of proposals in order to simultaneously assure support to sales strategies
Execute on-page and off-page SEO audits, monitor their implementation, and ensure the growth of the websites you manage
Implement changes on websites, inside documents or in the CMS of the customer
Understand the technical structure of the client and give recommendations
Conduct keyword research and analysis
Conduct Analytics and implement strategies based on data
Support continuous improvement and development of company processes
Monitor industry trends
Compétences
2-3 years of project management experience in the field of web marketing
Minimum 3 years of media buying campaign experience
Advanced knowledge in SEO, with examples of obtained results
Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic…)
Knowledge of Google Ads and Facebook Ad Manager
Past work in coding, software development or integration
Attention to detail and good organizational skills in a fast-paced, dynamic environment
Analytical, resourceful, creative, with the ability to work in converging fields
Strong sense of responsibility, numbers-focused, excellent communicator
Knowledge of Google Drive Suite
Ability to work both independently and in a team, and to multitask several projects at once under tight deadlines
Excellent communication skills in both spoken and written English
Atouts
Google Certifications, Facebook Blueprint and other certifications
Certifications or experience in other web marketing/technology fields
Proficiency in French, Mandarin, or another language
Experience in client management or as a self-employed service provider
