Advertisement on smartphones: qualified customers, ready to consume!
IndexMOB is a service that generates calls from highly targeted customers to businesses via their smartphones. Clearly, the fields of activity for which IndexMOB is most profitable are those that require the use of a Smartphone.
How does IndexMOB work?
Here is an example. A couple of New-Yorkers are taking their holidays in Montreal. Because he is unfamiliar with the city, Mr. Jones uses his iPhone to find a place that offers couples massage therapy so they can spend a few hours.
1. Mr. Jones sees a massage therapy center’s IndexMOB ad and clicks on it.
2. Mr. Jones’ phone dials a number that routes calls to the massage therapy center.
3. Instantly, Mr. Jones is on the line with the massage therapy center’s receptionist.
4. The call is recorded. This means that the massage therapy center will be able to analyze its employees’ and IndexMOB’s effectiveness.
For which clientele?
People who use smartphones for searches most often do it because they don’t have a computer with an Internet connection nearby. Users who search on their smartphones want instant and efficient results. They can often be in a situation of distress, ranging from a simple question to a total emergency. For example, tourists offer interesting potential as a clientele.
For which industry?
This service is the most suitable for the following industries:
- Hotels
- Restaurants
- Tourism
- Disasters
- Emergencies
- Tow trucks
Which data does IndexMoB collect?
- Call date
- Call time
- Call duration
- Customer’s phone number
- Customer’s city
- Call records
- Each customer’s needs
What are the benefits for a business?
- Target potential customers in a new way
- Pay only for qualified calls
- Keep a minimal commitment
- Increase your visibility
- Measurable increase in sales
- Simplify approaching new clients
- Ability to record calls to improve employee training
IndexMOB business model
- You pay a fixed amount for every call
- You get quality calls
- You get supporting evidence of IndexMOB’s efficiency
- You recieve a detailed report each month.
Why you need a mobile strategy
- 4.6 billion mobile phones in the world (more than residential phones, computers and televisions)
- By the end of 2010, 45% of the people who got a new cell phone chose an iPhone, an Android or a Blackberry
- In the next 4 years, searches on mobile devices will exceed those on desktop computers
Statistics on mobile phones in Quebec
- 74,8 % of people 18-34 years old own a mobile phone
- 64,6% of people over 35 years old own a mobile phone
- 75,5% of households that have over $50,000 in annual family income own a mobile phone
- 60,7% of households that have under $49,999 in annual family income own a mobile phone
Statistics on smart phones in Quebec
- 22,8% of people 18-34 years old own a smart phone
- 12,3% of people over 35 years old own a smart phone
- 21,9% of households that have over $50,000 in annual family income own a smart phone
