DIGITAL MARKETING HOT TOPICS – EDITION #28
This week, as every week, our experts have researched and analyzed the most recent trends and updates and the newest tools and features in the world of digital marketing. What do you need to take away from the latest web news? Index brings you the top 6 digital news stories that you can’t afford to miss this week !
On Google, No Pages Without SEO Results for Now
For a week, Google tested hiding organic search results when it came to queries for numerical data such as calculations, conversions, and such. The goal was to reduce loading time for results pages. For now, the optimization experiment has been abandoned following user feedback.
https://www.leptidigital.fr/webmarketing/seo/google-arrete-test-pages-sans-resultats-seo-13541/
Shoppable Posts, a New Opportunity for Brands on Instagram
Buying products via organic posts on Instagram is now possible! Brands just need to tag their products to make them shoppable. The test having produced good results, this feature is now available in more than 8 countries including Canada, France, and England.
Pinterest Ads Available to Over 100 Advertisers
After testing Shopping Ads with a few select retailers, Pinterest has opened its advertising offer to hundreds of advertisers. By uploading their product catalogs, this new format allows brands to create ads that link to their website while seamlessly integrating with the overall look of Pinterest.
Shoptalk 2018: 3 New Tools for Retailers on Facebook
On March 19th and 20th, the 2018 edition of Shoptalk, the largest yearly conference on innovation in retail and e-commerce, took place. This is where Facebook presented its 3 new tools that optimize in-store sales while using artificial intelligence to process data retrieved online as well as offline.
http://www.adweek.com/digital/facebook-debuted-3-new-ad-products-for-retailers-at-shoptalk/
Native Ads Are More Effective than Display Ads
Native ads have many advantages, such as being more pleasant for the user to read (because they are less invasive than Display ads), attracting greater attention, and working very well on mobile. To understand how to use programmatic native ads to your advantage, read more here!
https://marketingland.com/using-programmatic-native-ads-236193
YouTube and Picture-In-Picture for Desktop
We will soon be able to browse YouTube while watching a video on our computers. Already available in the app, YouTube is testing the picture-in-picture feature for desktop. It remains to be seen if this new feature will be available exclusively for people with a YouTube Red account or for the general public.
https://www.theverge.com/2018/3/19/17139794/youtube-picture-in-picture-desktop-testing
Stay connected to next week’s digital marketing hot topics with Index !