This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!
YouTube would become the first streaming app to create control features designed to prevent binge watching. This new feature will allow users to regulate their use of YouTube, thanks to several types of “Take a Break” notifications and by disabling some notification sounds for a defined period of time. The possibility of getting an overview of their YouTube consumption habits will also be available via a custom dashboard
https://techcrunch.com/2018/05/11/youtube-rolls-out-new-tools-to-help-you-stop-watching/
Launched 13 years ago, the professional version of the Google Maps API now accounts for over 1 billion users. On May 2, Google announced an upgrade, one that will be felt especially in its prices (which increased 10-fold). Even so, alternatives such as WeMap or Carto are always available to users!
At the Google I/O conference, Sandar Pichai announced the launch of a new Gmail feature called Smart Compose, which will complete users’ sentences for them. This new feature is an extrapolation of Smart Reply, launched in 2015.
https://mashable.com/2018/05/08/gmail-smart-compose/
Seeking to go beyond being a simple CRM marketing tool, HubSpot is becoming a customer service management tool, called ServiceHub. That’s what was announced last week by COO JD Sherman, highlighting HubSpot’s desire to put customer satisfaction at the heart of its platform. This new tool includes a universal customer communications inbox, a tool for creating a knowledge base for the company, a bot, and a survey tool.
https://techcrunch.com/2018/05/11/hubspot-service-hub/
Many businesses tend to underestimate the impact of GMB when planning their SEO visibility strategy. Moz presents 10 key features of the simple and effective GMB tool. Curious? Give GMB posts a try, take advantage of the booking button, or use the Messages feature. Most importantly, remember that 97% of consumers read reviews of local businesses!
https://moz.com/blog/how-to-optimize-your-google-my-business-listing
For those of you who are unfamiliar with the term, a progressive app is midway between a website and an application, but viewable in a web browser. These apps provide offline access to content viewed in a previous online session. In this article, the Journal du net presents 4 notable advantages of progressive web apps in terms of SEO: lighter loading, quality UX thanks to continuous navigation, and, finally, better indexing of content. It seems that Flipkart uses this technology for its e-commerce platform!