DIGITAL MARKETING HOT TOPICS – EDITION #46
This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week.
Youtube 5 times faster on Chrome?
Chris Peterson, a developer at Firefox, stated that Youtube has a special architecture that slows down page loading speed on browsers other than Google Chrome. Google has denied Chris Peterson’s comments and state that they working on optimizing their video player on all browsers.
Google search will provide details about local events
Google has announced that it will begin to include personalized suggestions for local events in searches. In addition, Google has also changed the design and search functionality for events, such that the searches will now be displayed as maps. With these new features, Google hopes to catch up with Facebook.
Google Assistant is the most effective voice assistant
Of Alexa (Amazon), Siri (Apple), Cortana (Windows) and Google Assistant, which is the most effective voice assistant? In a study conducted by the company Loup Venture, 800 questions were asked to the 4 voice assistants. This study revealed that Google Assistant is more efficient than its 3 main competitors, correctly answering 86% of the questions.
Voice assistants are forcing SEO to evolve
On that note, voice assistants and their associated artificial intelligences are completely changing the way we do SEO. More than 50% of searches are done on mobile and within that voice assistants have encouraged AI-assisted voice requests on mobiles. These requests thus become much more specific and SEO must therefore adapt to respond and be properly referenced to accommodate these requests.
Slack buys Hipchat and Stride
Slack has just bought up its competitors, Hipchat and Stride. All users of these collaborative discussion platforms will have to transfer over to Slack by February 2019. This acquisition is in line Slack’s effort to remain the market leader in competition with Teams, Microsoft’s collaborative discussion platform.
Google wants to democratize AI
Artificial intelligence took center stage at Google’s conference, Cloud Next 2018. Google announced its desire to make artificial intelligence publicly accessible to companies and developers. With these objectives in mind, Google announced a suite of machine learning products, Cloud AutoML and Dialogflow.
We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”