Digital marketing hot topics – Edition #48

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week.

Managing your reputation online

Your online reputation is increasingly important in this day and age. This tends to be the first impression people will form about you when you are applying somewhere. It is therefore important to manage your reputation online carefully, especially on social networks. Tools to delete your old posts, often published at a young age, are available to hide those posts that might be a little embarrassing!

How to use extensions with Google Ads

Ad extensions are a little known part of the Google Ads playbook and are often forgotten by advertisers. Yet, they can facilitate an increase in the number of clicks on the ad when they are used properly. A guide with all the best practices and tips on how to use the Google Ads extensions is available here:

The impact of the change in Google’s algorithm

On August 1st, Google launched an update of its base algorithm. Changes have been seen in high-ranking flows, particularly in the health, beauty, vehicle and several other sectors. However, Google has not commented on what has or hasn’t changed in the algorithm.

Google knows where you are … even if your location isn’t activated!

Even when you disable your geolocation, Google continues to pinpoint your location in order to offer you relevant results (such as, showing hairdressers closest to you when you search for “hairdresser”). However Google also geolocates you in order to publish ads relevant to your current location. To avoid this and disable tracking completely, follow the Numerama guide, available here:

Artificial intelligence in the medical field

Google DeepMind, an artificial intelligence solution will henceforth be able to help diagnose eye diseases much more quickly than by human examination. This solution is still in the test phase, however, tests carried out are demonstrating measurable success. 94% of diagnoses and tips to optimize the eyesight of the patients examined are correlated with what specialists were able to conclude.

Facebook partners with Vidpresso

According to TechCrunch, Facebook has partnered with the start-up Vidpresso. This was done without acquiring the company, but rather by hiring the Vidpresso team as well as by acquiring certain functionalities developed by the start-up. This acquisition is part of Facebook’s strategy to catch up with its competitors, Youtube and Twitch.