Digital marketing hot topics – Edition #50

28.08.18 | News

Par Arnaud Pinet

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week.

Facebook Will Show You What You Have in Common with Other Users

The main goal of Facebook is to connect people. For this reason, Facebook is in the process of testing a new feature that will display points you have in common with another user who you don’t already know – a stranger, in other words. For all types of posts, this information will be displayed in a grey line above the person’s comments. Only information that is already public on your profile can be displayed to others. See what it will look like in this article from BeGeek!

A Search Engine for … Colours!

Picular, a tool often called “Google for Colors,” helps you find colours by subject or topic. The principle is the same as for Google. You search for a theme and Picular will find the most appropriate colours for your theme and present you the results. This search engine will likely come in very handy when building a website or creating visuals.

YouTube Is Increasing the Number of Unskippable Ads

The video platform will allow all content creators wanting to monetize their videos to activate unskippable ads on all their videos. We can therefore expect a sharp increase in the number of this kind of ad in the coming weeks. These ads generate more money and YouTube has found a way to retain creators on its platform by allowing them to do exactly that – generate more money.

Facebook Continues to Clean House

With the aim of polishing its image after the scandals that tainted its reputation, Facebook continues to try to clean house internally. After modifying its terms of use, as well as its policies on inappropriate comments and pages or accounts promoting false information, Facebook has recently removed pages and accounts advocating hatred against Rohingya Muslims in Burma.

Google Collects Much More Data than Apple

Computer science professor Douglas C. Schmidt has written an article called “Google Data Collection” in which he reveals that Google collects ten times more data than Apple on smartphones. As an example, when Chrome is active in the background, the app transmits the phone’s location 340 times in 24 hours!

Artificial Intelligence Is Being Used to help Save Endangered Animals

The Elephant Listening Project collects sounds on the savannah in order to determine what forms of life are active on the site. However, it is difficult to detect the low frequency sounds emitted by forest elephants. Conservation Metrics has brought its artificial intelligence solution to the project in order to more efficiently locate the low-frequency signals of elephants and to contribute to a more effective monitoring of this endangered species.

We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”

À propos de l'auteur

Arnaud Pinet

Digital Marketing Advisor

Any questions?