This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here.
Kristopher Jones shares the 5 most common mistakes in SEO in terms of keyword optimization and misuse of internal links. He also touches on the problems caused by having poor quality content, poorly optimized images and videos, and by not promoting your content.
http://searchengineland.com/5-easy-miss-blog-mistakes-281795
The Anatomy of a $97 Million Page: A CRO Case Study
This case study demonstrates how Protalus, a shoe company, was able to boost its landing page conversion rate through a variety of creative marketing strategies such as simplifying content structure and increasing user engagement.
https://moz.com/blog/cro-case-study
To get the most out of your blog content, Rand recommends planning a good content strategy by optimizing keyword choice as well as matching your content goals with searcher goals.
https://moz.com/blog/blog-post-length-frequency
This article offers a list of tools for analyzing your competition, including Ahrefs, Majestic site explorer, SEMrush, and Moz’s Open Site Explorer. The most striking elements were:
https://www.searchenginejournal.com/competitive-link-analysis/213222/
This study examines Google Analytics data from 181 websites from 2015 to 2016 in different industries and for different types of business. The data collected were based on the following metrics:
https://www.brafton.com/blog/strategy/brafton-2017-content-marketing-benchmark-report/
In this article, the author demonstrates how to optimize your catalog filters by implementing faceted navigation. The method is based on the importance of avoiding duplicate content and involves testing each stage of the filtering process to ensure proper configuration.
https://builtvisible.com/faceted-navigation-seo-best-practices/
This article highlights the importance of working with micro-influencers to promote your products. Micro-influencers typically represent bloggers and social network users with 100,000 subscribers or less. The article also shows how to create marketing campaigns with micro-influencers by answering these 3 main questions: What do you want to achieve with influencer campaigns? In which social network does your target audience hang out and which platform best targets them? Finally, which kind of influencers will attract the most attention?
https://www.advancedwebranking.com/blog/automate-micro-influencer-marketing-campaign/
This week Facebook announced the merger of Power Editor with Ads Manager.
Previously, Business Manager was used for account and billing management, Ads Manager to create campaigns, and Power Editor to quickly create ads. Now, the new Ads Manager platform will be integrated with Power Editor, allowing ad managers to create, manage, and analyze their campaigns on the same platform.
https://www.facebook.com/business/news/introducing-the-updated-ads-manager
This article helps you to better understand the different types of keyword matching – broad match, phrase match, and exact match – to optimize an ad’s reach.
Remember that the 4 types of keyword matches in Adwords represent, respectively, large queries, wide query modifiers, exact expressions, and exact keywords.
In this article, the author helps you choose when and how to use the right type of keyword in order to reach a larger audience and optimize your ad.
It also helps you to better interpret the search term report for better insights into keyword performance.