Digital Marketing Hot Topics – EDITION #30

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This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? For Index, the answer lies in these top 6 digital news stories that you can’t afford to miss this week!

Apple Hires Google’s Former Head of AI

A few days after leaving his position as head of AI at Google, John Giannandrea joined Apple. The goal is to help Apple catch up with its competitors in terms of artificial intelligence and machine learning. “Hey Siri, let’s do it!”

Apple Spotlights iPhone X and Apple Pay in 4 New Ads

It’s a stroke of genius for Apple to promote Apple Pay AND iPhone X via a series of 4 commercials using the slogan “Pay and done.” Humorously presenting 4 different daily life situations, all in 15 seconds, is the strategy chosen to get people to adopt the Cupertino company’s new feature as quickly as possible.

Instagram or Facebook: Advertisers Have Spoken

Instagram has seen its advertising revenue increased 15% since the previous year, according to a study conducted by Socialbankers. Even though Facebook still dominates most of the market for now, if Instagram continues to grow its share of ad revenue, the trend will be reversed. And it would be “one of the most dramatic shifts” in the history of social media according to Jan Rezab, founder of Socialbankers!

Facebook Is Determined to Make Its Version of Stories a Key Part of the Platform

Users say they prefer Instagram stories and are too attached to Snapchat to leave it for a new story platform. Nevertheless, Facebook won’t give up and is determined to encourage its users to share their images via Facebook Stories with 3 new features in the test phase.

In the Wake of the Facebook Scandal, Tinder Breaks Down

Last week, we discussed all the fallout from the Facebook scandal. Well, Tinder is next on the list. Facebook made changes to its privacy settings and Tinder users ended up being denied access. Users connecting to the platform via their Facebook account is what appears to be causing this “double bug.”

Amazon Launches Virtual Dash Buttons

Amazon Prime members, a new feature now allows you to order your favorite items with 1 click, via Virtual Dash Buttons. Haagen Dazs ice cream, iPhone headphones, L’Oreal, choose as many products as you want, create your Virtual Dash Button, and place your order!

We’ll be back next week with a new edition of the digital news with Index. In the meantime, “Stay Connected!”