How is Google Analytics 4 Different From Universal Analytics? We would like to bring your attention to some significant updates in the realm of website analytics. Starting with the news that Universal Analytics (GA3), the current version of Google Analytics, will cease processing data on July 1, 2023. As a result, if you continue using […]
What is artificial intelligence in marketing? Artificial intelligence in marketing helps you process information to optimize your decision-making and greatly improve your business performance and return on investment. More generally, it is a set of processes that are used to identify, collect, and interpret information. If you are curious about artificial intelligence in marketing and […]
It is common for businesses to invest in digital solutions to improve their online presence and increase their revenue. However, it often happens that these investments do not yield the expected results. Why isn’t your digital solutions provider getting you the results you want? There are several reasons that can explain why a digital […]
Artificial intelligence (AI) in marketing: a booming industry Marketing is constantly changing. With the advent of paid online advertising with Google Ads and Facebook Ads and emerging channels, artificial intelligence is enabling organizations to optimize their digital marketing. This is why it is necessary for marketers to adapt to this new science in order to […]
It’s hard to believe, but it’s now been 10 years since Jeremy Easterbrook founded Index. Over the past decade, the agency has grown from a small startup to a leading player in the digital marketing space. This is thanks to its innovativeapproach and commitment to delivering results for its esteemed clients in retail, education, real […]
What is Search Engine Optimization (SEO)? Ranking is the position in which your website appears in the results of a search engine such as Google, Bing, Yahoo! or DuckDuckGo. This position is established by the search engines’ predetermined list of criteria. SEO, or Search Engine Optimization, refers to the set of strategies and tactics implemented […]
How about an alert that tells search engines that a URL and its content have been added, updated, or deleted? That is exactly what IndexNow proposes. Through the sharing of a simple ping, search engines can quickly send robots to explore, index, and reflect all changes made to your website. By doing so, IndexNow proves […]
What is Search Engine Optimization (SEO)? Ranking is the position in which your website appears in the results of a search engine such as Google, Bing, Yahoo! or DuckDuckGo. This position is established by the search engines’ predetermined list of criteria. SEO, or Search Engine Optimization, refers to the set of strategies and tactics implemented […]
If you’re involved in marketing or tracking, our Director of Performance put together data marketing trends for 2022 on the topic of browsers, tracking and transparency. For anyone interested in the restrictions around tracking and privacy, we can’t recommend enough here at Index the Life After GDPR podcast. Since it’s not easy listening but it’s […]
In the end of summer 2021, Google announced a major update of its algorithm which aims to promote websites with a good user experience in search results. To this end, Google has announced its algorithm would start taking into account, as early as May 2021, new ranking factors that measure the general user experience on […]