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DIGITAL MARKETING HOT TOPICS – EDITION #34

visuel de l'app uber sur iphone

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!

Flying Taxis, Brought to You by Uber

Uber and NASA recently announced that they’re working on a prototype for a flying taxi, to be called Uber Elevate. Ready to go within 5 years, these new vehicles will be able to transport people from downtown San Francisco to the city’s airport for a modest $84. This announcement comes just as Uber has had to justify losses of 4.5 billion euros last year on its taxi service.

https://bit.ly/2wmR15w

5 Sources of Ideas for Creating More Inspiring Content

Your SEO and link building strategy is proving to be a bit dull? Forget about keywords and get inspired by discussions on Quora, in Facebook or LinkedIn groups, and by FAQ topics. The process may take a little longer, but the result will be more human. And you’re guaranteed to find opportunities you won’t want to pass up!

https://searchengineland.com/where-to-find-ideas-for-content-your-audience-will-love-look-at-and-link-to-297432

F8 Conference Reveals 8 Upcoming Changes to Facebook

No internet-connected home-speaker was unveiled at the F8 Conference on May 1 and 2, 2018, but Zuckerberg did announce the launch of 8 other new features in the coming months. Facebook Dating, Whatsapp group calls, translation, and many more …

https://www.lemondeinformatique.fr/actualites/lire-conference-f8%C2%A0-8-changements-a-venir-dans-facebook-71647.html

Google Opens Up Access to .app Domain Names

Following an investment of $25 million for exclusive rights 3 years ago, starting May 8, Google will open up access to .app domains that will most likely become the top choice for application developers. Using the HTTPS protocol will be mandatory for all .app websites.

https://techcrunch.com/2018/05/01/google-is-launching-app-domains-the-first-tlds-secured-with-built-in-https/

The Facebook Dating App

As we mentioned above, Facebook announced at its F8 Conference that its dating app will be launched in the coming months. With over 200 million singles on the platform, this would be the perfect opportunity for Facebook to use user data to connect them with each other.

https://www.numerama.com/tech/364384-tout-ce-quil-faut-savoir-sur-la-nouvelle-app-de-rencontre-de-facebook.html

Image Redesign for Google News

In the lead-up to the Google I/O conference on May 8th, 9th, and 10th, Sundar Pichai has announced an image redesign for Google News. The new interface will be inspired by elements from the Newsstand app and from YouTube. With promises of improved load speed and more video content, this news is very exciting indeed!

https://www.theverge.com/2018/5/4/17320190/google-news-update-video-youtube-amp


We’ll be back next week with a new edition of the digital news with Index. In the meantime, “Stay Connected!”