Digital marketing hot topics – Edition #52
This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week.
Twitter Launches Live Audio!
The presence of live video broadcasts on social networks has increased significantly in recent years. The same can be said of the number of podcasts on the internet. Now Twitter has decided to launch a live voice feature to see what its users can do with this new format. Only available on iOS for now.
Tor Browser Now Available for Android
The Tor Project released a first version of its mobile browser last week. It’s an app that will allow Android users to take advantage of the known benefits of Tor while navigating the internet on their phones: Privacy protection, ad blockers, tracking blockers, and a host of other features! This first version unveiled by Tor is an Alpha version, so it will be improved in the coming weeks. No date has been specified for iOS users.
Facebook Opens a Data Center in Asia
On September 6, 2018, Facebook announced the opening of a new data center in Singapore. This first data center in Asia will help to optimize the speed and efficiency of Facebook’s services in this region where most of its users live, as well as its visibility there.
Facebook Launches “Flight Ads”
In a matter of weeks, airlines will be able to take advantage of a new feature launched by Facebook, called “Flight Ads.” Using this feature, they will be able to broaden their targeting to include all users who intend to travel. Previously tested by Air France in the United States, these new ads have already proved their worth.
Instagram Introduces a Guide … For Parents!
Because Instagram requires a minimum user age of 13 years (which may seem very young), it has launched a guide aimed at parents to explain the what the social network is and to outline best practices. The goal is to prevent young people from seeing posts that could be disturbing or traumatizing. The guide is available below by following the link in this article.
Cryptocurrencies, 9 Months Later
Often touted as the solution of the future, cryptocurrencies have experienced a dizzying rise. Bitcoin, for example, even attained a value of $19,345 in December 2017. Today, nine months later, the speculative bubble of cryptocurrencies has since burst and Presse Citron offers an analysis of the current state of affairs.
We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”