Digital marketing hot topics – Edition #54
This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 digital news stories that you can’t afford to miss this week.
Apple Completes Its Acquisition of Shazam
While the buyout of Shazam has been underway for more than a year, Apple formally announced completion of the $400 million dollar deal on Monday. The American giant faced fierce competition for the purchase of the music application, particularly from Spotify who had partnered with Snapchat in its bid.
Instagram Claims to Not Be Developing a “Regram” Button
As rumours about a new “Regram” button (the equivalent of sharing on Facebook) grow stronger, Instagram has issued a statement saying that it is not currently testing a sharing feature, effectively putting an end to the rumours. Yet, new screenshots of Instagram posted on Twitter reveal that a new feature is in development that will allow users to add hashtags to a post while hiding them from the photo caption.
Automatic Connection to Google When Using Chrome 69
Google has recently launched a new browser update named Chrome 69. With a new design and enhanced features, this version of Chrome performs better than its predecessor. But one element has triggered a cascade of comments from users: when you connect to a Google property such as Gmail or YouTube, the browser automatically connects you to your Google account.
Google Maps Will Help You and Your Friends Decide Where to Go Out
Google Maps is testing its “Decide with friends” feature on a sample audience of users. The feature will help a group of people choose a restaurant to eat at, or a bar to go to. Users need to create a shortlist of places via Google Maps and send it to their friends who then vote for their favourites. No official announcement has yet been made by the American firm concerning the rollout of “Decide with friends.”
Facebook Dating Launches in Colombia
In development for some time, Facebook has launched its dating feature in Colombia as a test. For now, Facebook Dating is only available on Android and iOS applications. To test the dating platform, you must be 18 years old, verify your city, and define the type of relationship you’re looking for. When two people talk to each other, it won’t be via Messenger but via a special dedicated section.
Artificial Intelligence in Support of Humanitarian Causes
As part of its AI for Good initiative, Microsoft unveiled its AI for Humanitarian Action program at the Ignite conference in Orlando on Monday. The program will support causes in 4 main areas: natural disasters, child welfare, refugees, and human rights. Ultimately, Microsoft hopes that this program will help organizations to anticipate needs or to speed aid response with a view to helping those most in need.
We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”