Digital Marketing Hot Topics – Edition #16

05.12.17 | News

Par Eva Dieudonné

Every week, our experts analyze the trends, updates, new tools and functions of digital marketing world. What do you need to know from last week’s web news? Read them all here!


Netlinking: what works in 2017!

In the previous digital news, we talked about the 5 types of link building. This week, the article from Leptidigital also speaks about the types of link building preferred by SEO experts, as well as the amount of link and their monthly budget. Ideal to provide a new life to your strategies!

SEO Beginner’s Guide: new version

The SEO beginner’s guide is clearly the number 1 tool to all beginners in web marketing and key referencing. For 2017, Moz published a remastered guide. 7 chapters to read right away!

Reviews can impact your local search visibility!

Search Engine Land is back to another review on the influence of local search results. What he says is simple: Do you want to be ranked first in search engine results? All you have to do is to add a maximum of information details to your Google My Business profile and think about a “customer-centric” approach. Don’t forget, you are the master of reputation!

How to optimize Google My Business to improve local SEO

Google My Business, forever and ever! This article proposes 5 strategies to improve your profile on GMB, goal: local visibility!

  1. Keep your profile up-to-date – the message: an active profile equals an active business
  2. Make use of “virtual tour” or “Street View” on Google Maps
  3. Google + is your friend, make good use of it!
  4. Listen to your reviews – customers like that businesses respond to their concerns
  5. Study your insights – use this tool in GMB to see how well you are doing

Audit SEO for your WordPress : the problems that you can encounter!

WordPress is a practical and fun tool to use, but like other CMS, it has its disadvantages. After reading this article, let’s start to create a small audit of our wordpress, including for instance, indexation, website security, and the loading speed. More tips are given in this article

Black Friday : last minute SEO advices for the holiday season

Search Engine Watch reveals SEO actions to take to handle the holiday season and proposes key elements to boost your SEO! The major recommendations include: focus on keyword groups with a high ROI, use existing landing pages for high-volume terms, and optimize for speed.


Use competitive research in 3 steps

In this article, Jacob Baadsgaard proposes a 3-step guide to follow to intelligently use competitive research:

  • Configure Analytics
  • Practice competitive research – use tools such as SpyFu or iSpionage
  • Use testing budget to try keywords out

PPC tips for local businesses to attract greater visibility and customers

Until now, we have showed you multiple SEO techniques to rank your business among the first Google local results. In this article, Clix marketing speaks about the ways to better your SEM strategy – Google Display campaigns, Search, Facebook and remarketing – to get yourselves in front of quality potential customers.

Stay connected for next week’s digital marketing with Index!

À propos de l'auteur

Eva Dieudonné

Marketing & Communications Coordinator

Any questions?