DIGITAL MARKETING HOT TOPICS – EDITION #38

05.06.18 | News

Par Eva Dieudonné

managing social networks

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!

Get Your Blog Ready for AI-Powered Voice Search

Artificial intelligence has created new ways to search online, such as voice search. In terms of serving users the right search result at the right time – and as personalized as possible! – brands need to jump on this opportunity as soon as they can. Here, Hubspot presents 3 ways to prepare your blog for the future of search.

https://blog.hubspot.com/marketing/ai-powered-voice-search-blog

Teens Drop Facebook for YouTube

According to a Pew Research Center study, “visual” social platforms like Instagram, YouTube, and Pinterest are now attracting more interest than “textual” ones like Twitter and Facebook among teenagers. Facebook is seeing the biggest decline in interest from this target group, which is likely related to a decline in confidence thanks to the Cambridge Analytica issue. More stats to discover by taking a look at the article!

https://www.digitaltrends.com/social-media/teens-abandoning-facebook/?utm_source=feedly&utm_medium=webfeeds

The PICA Protocol for Better Data Storytelling

In this edition of Whiteboard Friday, Lea Pica, SEM expert and digital analyst shares her process to help you communicate data in a way that’s relevant and interesting to the public. Purpose-Insights-Context-Aesthetics, for Lea that’s the key to successful data viz that communicates a story – and that’s why it’s called data storytelling.

https://moz.com/blog/impactful-data-storytelling

Facebook Traffic Drops while Google Search Traffic Increases on Mobile

Following a new report published by ChartBeat, the situation is clear: Facebook is no longer at the heart of the user journey for mobile searches. The report shows that traffic coming from Facebook has dropped considerably, which is surely tied to the algorithm change. Conversely, users seem more likely to use Google Search or to land directly on a website. For marketers, this would be the time to concentrate focus on publisher apps and on mobile site speed.

https://www.searchenginejournal.com/referral-traffic-google-search-surpasses-facebook-mobile-devices/255427/

Jetblack, Walmart’s Shopping Assistant

Originally presented as Code Eight, Walmart’s shopping assistant, built on artificial intelligence technology, has finally been unveiled. Available by invitation only, for now, Jetblack enables users to buy products not only from Walmart and Jet.com but also from Saks and Pottery Barn – all via text message!

https://www.usine-digitale.fr/article/walmart-devoile-jetblack-son-assistant-shopping-haut-de-gamme.N701139

Google Launches an App Modeled on Waze for the New York City Subway

Is getting around on the NYC Subway like a living hell for you? Google’s incubator, Area 120, will soon be offering an app called Pigeon to make your life easier. Users will be notified (via other users) of any possible complications along their route and will be instantly offered an alternate route based on that crowd-sourced data.

https://www.theverge.com/2018/5/31/17414330/google-area-120-pigeon-nyc-subway-app


We’ll be back next week with a new edition of the digital news with Index.

In the meantime, “Stay Connected!”

 

About the author

Eva Dieudonné

Marketing & Communications Coordinator

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