In this article, we spotlight Jeremy Easterbrook, CEO & Head of R&D at Index and a recognized expert in artificial intelligence. He tackles the key questions around GAIO (Generative AI Optimization)—a crucial approach for getting businesses noticed in AI-generated responses (ChatGPT, Perplexity, Gemini, and more).
In this article, we feature two AI evangelists at Index – Jeremy Easterbrook (CEO & Head of R&D), and Francois LaPalme (VP Strategy of AI) that highlight this fundamental shift: no longer is the goal simply to “rank number one.” Instead, we want to become part of a multi-step, conversational flow. Someone might start by asking an LLM, “Which tools can automate my analytics?” and follow up with, “What’s the best service for a small startup with a limited budget?” If you’ve taken a GAIO-minded approach, your brand has a far better chance of being woven into that AI-driven conversation.
Montreal, November 22, 2024 – In November 2024, Index Agency celebrated its 14th anniversary. Index reached this significant milestone by redefining its offerings focused on Generative AI and relocating its headquarters. The company is growing and has recently welcomed several major accounts and agency partnerships. These advancements mark a new era for Index Agency, which […]
TLDR – My Search GPT Predictions OpenAI’s launch of ChatGPT search is finally here. Could this finally be the end of Google’s monopoly on Search? By Jeremy Easterbrook; Founder of Index, 15+ years in Digital Marketing & AI evangelist Here’s where I think Search is moving and who is expected to win : Generative Search […]
The shutdown of Google Analytics 3, also known as Google Universal Analytics (UA), is imminent. This shutdown marks a significant milestone in the world of data collection and web analysis. Starting from July 1, 2024, GA3 will cease to function, and all valuable data collected over several years associated with your GA3 account will be […]
In this article, you will learn everything you need to know about what is Google Consent Mode V2 and how does cookie implementation affect advertisers. Download our free cookie consent widget guide using Klaro What is Google Consent Mode? At its core, Google Consent Mode is a method that lets you adapt the behavior of […]
In today’s era of data protection, what is Quebec’s Law 25 ? It has emerged as a substantial player, setting standards even more stringent than the European Union’s GDPR. As of September 22, 2023, compliance is not just recommended – it’s imperative. Fines for non-compliance range from a minimum of $15,000 to a formidable 4% […]
Navigating Quebec Law 25 on Your Website can be difficult – especially regarding installing the cookie consent widget. Don’t have the time to read this article ? Contact our specialist to get started. Introduction to Law 25 Quebec’s Law 25, a legislation governing the protection of personal data, has reshaped the digital landscape for […]
In the dynamic realm of digital marketing, ensuring you content resonates with your target audience is non-negotiable. Of course, you can hire an agency like Index, but why not also equip yourself with the skills to drive remarkable results internally? Learn from our pro tips in this article to improve your content production while harnessing […]
What Is Product Listing, and Why Is It Difficult For Small Businesses? Brick-and-mortar retailers are facing increasing pressure to adapt to the digitization of stores. One of the biggest challenges for small and independent retailers has been getting their real-world inventory online in an efficient and cost-effective way. A product listing includes all relevant features, […]