This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week, plus a bonus article celebrating the Fourth of July!
Google Station, one of the infotech giant’s special projects, has offered public wifi access in Indian railway stations since 2015 thanks to a collaboration with India Railway. Last week, Google announced plans to extend this service to other countries with similar demographics, mainly in South Asia and Latin America.
https://www.business-standard.com/article/companies/google-taking-abroad-public-wi-fi-experience-from-india-say-sources-118070401431_1.html
Gmail is used by 1.4 billion people worldwide. It’s common knowledge that all emails are scanned, but the Wall Street Journal recently reported that hundreds of external software developers effectively have access to the email content of millions of Gmail users. Google defends itself by saying that users who are satisfied with the services should examine their reasoning before complaining about the security of their data.
https://usbeketrica.com/article/sur-gmail-vos-mails-sont-potentiellement-lus-par-des-humains
You have probably already experienced the “People You May Know” feature that allows users to find friends and acquaintances on Facebook. Have you ever wondered where these suggestions come from and how they are tailored for you? Facebook has revealed the 4 criteria on which their algorithm is based, and Mashable sheds some light on suggestions that don’t seem to fit those four criteria!
https://mashable.com/2018/05/15/people-you-may-know-facebook-creepy/#d1bjOeeI_iqU
Facebook and Google are the largest aggregators of data in the world today. When you launch an ad campaign, you usually need to choose a platform and target your audience according to specific criteria that differ for each channel. Happily, there are now new methods that permit you to link Facebook audiences and Adwords audiences.
https://adespresso.com/blog/multi-channel-ads-strategy-connect-audiences-from-adwords-to-facebook/
Social media is becoming increasingly important in digital marketing strategies. What’s really going on here? Search Engine Journal examines some important stats for each network. Facebook will lose 2 million users younger than 25 this year, Instagram stories are 2 times more popular than Snapchat, consumers arriving at a site from Pinterest are 10 times more likely to buy… Crazy, right?
https://www.searchenginejournal.com/social-media-facts/258533/
Google has always made regular updates across all platforms. With advances in machine learning, Google Ads has now automated 5 key processes, including Shopping Ads, Dynamic Search Ads, and Universal App campaigns. Search Engine Land offers a rundown for you.
https://searchengineland.com/6-things-google-ads-can-now -do-automatically-301338
To celebrate the birthday of the United States and the hottest holiday of the summer, Google has released a Doodle to help you discover the most-searched-for recipes by state. Presented as an interactive map, users can view all the results, as well as individual results, and can also go to the Google search results page for any given recipe.
https://searchengineland.com/googles-july-4th-doodle-highlights-most-searched-for-recipes-by-state-in-the-us-301403
We’ll be back next week with a new edition of the digital news with Index.
In the meantime, “Stay Connected!”